Income Effect, Substitution Effect, and Price Effect (Indifference Curve Analysis)
(Graphical Explanation for Competitive Exams – Home Academy)
1. Price Effect Diagram
The Price Effect shows how a change in the price of a good affects the quantity demanded.
It is the combined effect of Income Effect and Substitution Effect.
Diagram: Price Effect
Good Y
|
| IC2
| *
| *
| *
| * IC1
| *
| *
|____________________________
BL1 BL2
Good X
Explanation
BL1 → Initial Budget Line
BL2 → New Budget Line after price fallIC1 → Initial satisfaction
IC2 → Higher satisfaction
When the price of Good X falls, the budget line rotates outward and the consumer moves to a higher indifference curve.
Price Effect = Substitution Effect + Income Effect
2. Substitution Effect Diagram
The Substitution Effect occurs when a consumer substitutes a cheaper good for a relatively expensive good.
Diagram: Substitution Effect
Good Y
|
| IC1
| *
| *
| *
| *
| *
| *
|__________________________
A B
Good X
Explanation
Movement from Point A to Point B
Due to relative price changeConsumer substitutes cheaper good for expensive good
Substitution effect always works in the opposite direction of price change.
Example
If the price of tea falls, the consumer buys more tea instead of coffee.
3. Income Effect Diagram
The Income Effect shows the change in consumption due to a change in real income caused by price change.
Diagram: Income Effect
Good Y
|
| IC3
| *
| *
| *
| *
| *
| *
|__________________________
A B C
Good X
Explanation
A → Initial equilibrium
B → After substitution effectC → Final equilibrium after income effect
If price falls, real income increases, so the consumer moves to a higher indifference curve.
4. Difference Between Income Effect and Substitution Effect
| Basis | Substitution Effect | Income Effect |
|---|---|---|
| Meaning | Change due to relative price change | Change due to change in purchasing power |
| Cause | Price change | Real income change |
| Direction | Always opposite to price change | Can be positive or negative |
| Goods affected | All goods | Normal and inferior goods |
5. Example to Understand
Suppose:
Price of Rice decreases
1️⃣ Substitution Effect
Consumer buys more rice instead of wheat.
2️⃣ Income Effect
Consumer feels richer and buys more food.
3️⃣ Total Price Effect
Demand for rice increases.
Important Points for Competitive Exams
Most frequently asked questions come from:
Price Effect = Income Effect + Substitution Effect
Substitution Effect always negativeIncome effect positive for normal goods
Indifference curve analysis developed by
John Hicks
MCQ Questions
1 Price Effect is equal to
A Income Effect – Substitution Effect
B Income Effect + Substitution Effect
C Income Effect × Substitution Effect
D None
✅ Answer: B Income Effect + Substitution Effect
2 Substitution Effect occurs due to
A Income change
B Price change
C Population change
D Tax change
✅ Answer: B Price change
3 Income Effect occurs because of
A Change in real income
B Change in population
C Change in production
D Change in demand
✅ Answer: A Change in real income
4 Substitution Effect always
A Positive
B Negative
C Constant
D Zero
✅ Answer: B Negative
5 Indifference curve analysis was given by
A John Hicks
B Adam Smith
C Keynes
D Ricardo
✅ Answer: A John Hicks
