IndiaJoy B2B 2025 strengthens India’s creative economy, showcases emerging talent
Hyderabad, November 2025 — India’s largest digital media and entertainment conclave, IndiaJoy B2B 2025, concluded with a strong push toward transforming India into a global hub for the creative economy. Held at HICC Hitex in Hyderabad, the exclusive B2B Pavilion brought together studios, filmmakers, OTT buyers, animation and VFX production houses, gaming developers, technology innovators, and emerging creators under one roof.
The 2025 edition revolved around the theme “Powering the Creative Economy.” With structured networking, pitch sessions, global buyer-seller meetings and cross-industry collaborations, the event positioned India’s creative sector as a major growth engine for the economy.
A platform for business, deals, and global partnerships
The B2B Pavilion featured three major formats:
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Indian Film Market (IFM)
A marketplace where filmmakers, producers, OTT platforms and international distributors engaged in content deals. IFM emerged as a bridge connecting Indian storytellers to global buyers, enabling Indian stories to travel beyond linguistic and regional boundaries. -
Pitch to Deal
A high-visibility platform where emerging creators pitched scripts, concepts, game ideas and innovative media projects directly to investors and producers. For many young creators, this was the first opportunity to secure funding and partnerships without needing industry connections. -
Frames & Codes
A knowledge and policy dialogue forum that focused on disruptive technologies — AI, AR/VR/XR, gaming engines, VFX innovation and intellectual property management. Leaders from the AVGC-XR ecosystem and global tech firms shared insights on the future of creative industries.
Strengthening India’s creative economy
India’s AVGC-XR sector (Animation, VFX, Gaming, Comics, and Extended Reality) is among the fastest-growing segments of the country’s economy, projected to grow at more than 25% annually. IndiaJoy B2B 2025 accelerated this momentum by enabling:
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Content exports — connecting Indian production houses with international OTT platforms and distributors.
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Job creation — building opportunities in animation, gaming, VFX, scriptwriting, content design, digital art and film tech.
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Investment flows — startups received visibility and funding opportunities from domestic and international investors.
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IP development — encouraging creators to create original characters, stories and game environments with global market potential.
Industry leaders highlighted that India is no longer just a service destination for outsourced VFX or animation — it is increasingly becoming a hub for original IP creation.
Showcasing emerging talent
A significant highlight this year was the spotlight on new and young creators:
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Students, independent filmmakers, storytellers and gaming developers showcased projects.
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Select participants secured mentorship, collaboration deals and production partnerships.
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Pitches ranged from animated shorts and web-series scripts to indie game demos and AR-based immersive experiences.
For these young creators, IndiaJoy acted as a launchpad — providing access to decision-makers who are traditionally difficult to reach.
Convergence of creativity and cutting-edge technology
Discussions and technical sessions emphasized that the future of entertainment lies at the intersection of creativity + technology.
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AI-assisted animation and production
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Virtual production stages and real-time rendering
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XR experiences for education, tourism and healthcare
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Gaming as a mainstream career path
Speakers stressed that technology should enhance, not replace, creative thinking — making storytelling more immersive and globally competitive.
Hyderabad’s rising global positioning
With strong state support and a growing cluster of studios, Hyderabad is emerging as a major creative economy capital. The city already hosts numerous VFX and AAA gaming studios working for Hollywood and global OTT players. IndiaJoy B2B 2025 further reinforced Hyderabad’s leadership in attracting foreign investment and nurturing talent.
Conclusion
IndiaJoy B2B 2025 demonstrated that India's creative economy is not just entertainment — it is an economic force. By bringing together storytellers, investors, studios, technologists and international buyers on a unified platform, the event accelerated deal-making, amplified Indian talent, and paved the way for India’s rise as a global creative powerhouse.
The message from IndiaJoy was clear: India is not just creating content — it is creating the future of content.