Lavender has been designated as Doda brand product.
• Doda is a town and a notified area committee in Doda district in the erstwhile state of Jammu and Kashmir.
• Doda is the birthplace of India's Purple Revolution (Aroma Mission) and lavender can be promoted under ‘One District, One Product’ initiative of the Government of India to attract Agri- StartUps, entrepreneurs and farmers.
• CSIR-IIIM’s Aroma Mission is providing means of livelihood to budding farmers and Agri-Technocrats and promoting the spirit of entrepreneurship giving a boost to Start-Up India campaign.
• Regarding the Purple Revolution, the Minister emphasized that awreness/beneficiary programmes should be organised in Doda, Jammu and other districts and later in the rest of the country to showcase the lucrative aspects of lavender cultivation so that StartUps under Aroma Mission would be encouraged.
• This would also enhance the image of district Doda District that is the birthplace of Purple Revolution.