Which of the following will be achieved by including an offer in a Search Engine Marketing (SEM) ad?

Which of the following will be achieved by including an offer in a Search Engine Marketing (SEM) ad?

AIt will help the ad stand out and encourage people to click it

BIt will guarantee the ad appears at the top of the search results

CIt will increase the amount of users across your entire website

DIt can increase the quality score of your ad

Question 12