Airtel Offers Free 1-Year Perplexity Pro Subscription to All Customers in India
New Delhi, July 17, 2025 – In a landmark move for AI accessibility in India, Bharti Airtel, one of the country’s leading telecom operators, has partnered with AI-powered answer engine Perplexity to offer a free one-year subscription to Perplexity Pro for all its active users, including mobile, broadband, and DTH customers.
The offer, valued at approximately ₹17,000 per user annually, is available to Airtel’s vast user base of over 360 million subscribers and will remain valid for claiming between July 17, 2025, and January 17, 2026.
🔍 What is Perplexity Pro?
Perplexity Pro is a powerful AI-based search and productivity platform that provides:
Up to 300 AI-powered searches per day
Access to premium models such as GPT‑4.1, Claude, and GeminiTools for deep research, file uploads, image generation, and data summarization
Real-time citation-backed responses with a simple, conversational interface
With this partnership, users across India can now explore the future of AI productivity tools at no cost for an entire year.
🎯 How to Avail the Offer
To claim the free subscription, Airtel users can follow these steps:
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Download or open the Airtel Thanks app
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Go to the Rewards & OTTs section
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Click on “Perplexity Pro” and tap “Claim Now”
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Sign in using a Google or Apple ID
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Access Pro features instantly for 12 months (non-renewable)
No minimum recharge or subscription fee is required to activate this offer.
🗣️ Company Reactions
Gopal Vittal, MD and CEO of Bharti Airtel, said:
“This first-of-its-kind GenAI partnership in India reflects Airtel’s commitment to empowering every Indian with cutting-edge digital tools and confidence in using AI safely.”
Aravind Srinivas, Co-founder and CEO of Perplexity, added:
“We’re proud to partner with Airtel to democratize access to trustworthy, professional-grade AI tools. From students to working professionals, millions of Indians can now tap into world-class AI.”
📊 Who Benefits?
This initiative is designed for:
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Students: Summarizing study material, answering academic queries, and conducting research
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Professionals: Generating reports, briefs, and analyzing files
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General users: Accessing accurate, real-time answers for daily needs or complex queries
📌 Key Highlights
| Feature | Details |
|---|---|
| Offer | Perplexity Pro (1-year free) |
| Value | ₹17,000 annually |
| Eligibility | All Airtel mobile, broadband, DTH users |
| Activation Window | July 17, 2025 – January 17, 2026 |
| Access Platform | Airtel Thanks App |
| Subscription Renewal | Does not auto-renew after free period |
⚠️ Important Notes
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Users must have an active Airtel account throughout the 12-month period.
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After the free year, the service will revert to Perplexity’s free plan, unless the user chooses to subscribe again independently.
🌐 Expanding AI Access in India
This partnership marks a major entry for Perplexity into the Indian market, where digital transformation and AI adoption are rapidly growing. It also signals Airtel’s broader vision to integrate smart tools into everyday digital experiences for its users.
As the world moves toward intelligent automation, such partnerships could play a vital role in shaping India’s AI-ready future.
For more details and to activate the subscription, visit: www.airtel.in/perplexity-pro